Privacy Policy

Effective Date: April 13, 2026

1. Overview

Character Compass (“we,” “us,” or “our”), operated by Simon Asmus, is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information.

Your use of the Services is also subject to our Terms of Service and Cookies Policy.

2. Information We Collect

a) Information You Provide

• Name

• Email address

• Payment information (processed through third parties)

• Responses to forms, reflections, or questionnaires

• Information shared during sessions or communication

b) Personal Development Information

You may provide information related to:

• Values

• Personal reflections

• Life context or experiences

This is used to create personalized outputs such as Orientation Summaries.

We do not collect medical or clinical health data.

c) Automatically Collected Information

• IP address

• Device and browser data

• Usage patterns

Collected via tools such as Google Analytics.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, analyze website usage, and support marketing and advertising activities.

Cookies are small data files stored on your device when you visit a website.

We use the following types of cookies:

• Essential Cookies – Required for basic website functionality

• Analytics Cookies – Help us understand how visitors use our website (e.g., Google Analytics)

• Marketing Cookies – Used to deliver relevant advertising and measure effectiveness (e.g., Meta/Facebook Pixel, Google Ads)

Where required by law, including for users in the United Kingdom and European Economic Area (EEA), non-essential cookies are only used with your consent.

You can manage your cookie preferences through our cookie consent banner or your browser settings.

For more detailed information, please see our Cookies Policy.

4. How We Use Your Information

We use your information to:

• Deliver Services

• Create personalized outputs

• Communicate with you

• Process payments

• Improve our Services

We collect and use personal information only where necessary to provide Services, fulfill obligations, or with your consent.

We may use anonymized and aggregated information to inform broader insights, frameworks, or creative outputs related to the development of Character Compass, including projects such as the Map of What Matters.

5. Legal Basis for Processing

For users in the United Kingdom and European Economic Area (EEA), we process personal data based on one or more of the following legal grounds:

• Consent – Where you have given clear consent for us to process your personal data

• Contractual Necessity – Where processing is necessary to provide the Services you have requested

• Legitimate Interests – Where processing is necessary for our legitimate interests, such as improving our Services and communicating with users, provided those interests do not override your rights

• Legal Obligation – Where we are required to process your data to comply with applicable laws

6. Third-Party Service Providers

We use:

• Stripe (payments)

• Zoom (sessions)

• FG Funnels (portal and communication)

• Google Analytics

These providers process data according to their own policies.

7. Affiliate Links and Third-Party Content

Our website may include third-party links.

• Some may be affiliate links

• Third parties may collect data independently

We are not responsible for their privacy practices.

8. Social Media and External Platforms

We may maintain a presence on platforms such as Instagram, Facebook, Messenger, YouTube, and LinkedIn.

If you interact with us there, any information you share may be visible publicly and may be used by us to respond or communicate with you.

These platforms operate independently. We are not responsible for their privacy practices.

9. Email Communications

If you opt in:

• You may receive updates and communications

• You may unsubscribe at any time

We comply with Canada’s Anti-Spam Legislation (CASL).

10. International Users

If you are located outside of Canada, including the United Kingdom or European Economic Area (EEA), your information may be processed in Canada or other jurisdictions.

By using the Services, you understand and consent to your data being transferred, stored, and processed internationally, including in Canada.